Marketing Manager

Posted: 03/01/2023

The Cycle Effect is a Colorado-based nonprofit that mentors through mountain biking. We serve adventurous 10-18 year old girls who may not have the opportunity to participate in the sport. We believe in the transformational powers of belonging and self-fulfillment and we are looking for a Marketing Manager to join our team!

The Cycle Effect works to provide young women equal opportunity and access to the sport of mountain biking. We aim to serve 70% of participants who identify as Latinx and/or Black, Indigenous People of Color (BIPOC), and work to remove financial barriers while supporting the social-emotional well-being of our athletes. By centering our values of equity, belonging, compassion, courage, thriving and fun  we are committed to creating an organization that allows female-identifying and non-binary participants the opportunity to create brighter futures and build stronger communities.


Our Values: Explore our organizational values embedded in every part of The Cycle Effect's work: equity, belonging, compassion, courage, thriving and fun HERE. All team members understand and are committed to our organization’s mission and values.

Position Responsibilities:

  • Lead all marketing efforts for the organization across all counties (Eagle, Mesa, Routt and Summit)

  • Responsible for preparation of all developmental mailing designs and virtual fundraising campaign content, working closely with the Development team

  • Create all public facing collateral for programs and recruitment efforts

  • Create an overall marketing plan and strategy for the year

  • Oversee website maintenance and updates, events calendar, blogs

  • Create email plan, develop content, and create e-blasts through Mailchimp; build a process and manage e-news database 

  • Liaison with media outlets for press releases, advertisements and media coverage, create strategy, budget and monitor effectiveness

  • Manage social media sites (posts, campaigns, strategy) and Google Analytics

  • Manage any outside vendors/partners for marketing and branding work

  • Responsible for creating and designing engaging content

  • Set-up event pages on Facebook, event calendar and provide support for promotional aspects of all events

  • Spearhead photography and manage photos

  • Create talking points and speeches for events and media coverage

  • Point person to create and oversee all video production in-house and with videographers

  • Work with supervisor to manage marketing budget

  • Design and create all swag, collateral and office supplies, including: brochures, rack cards, stickers, letterhead, posters, envelopes, etc

  • Oversee inventory and ordering of collateral supplies

  • Assist with design and layout of jerseys, socks, water bottles, etc

  • Production of annual report

  • Oversee fulfillment of sponsorship benefits, including advertising and collateral material, including creation of sponsorship opportunities.

  • Act as point of contact for community outreach and engagement events throughout the year, including booth logistics and staffing.

Other Responsibilities:

  • Participate as an active member of the development/marketing team and attend staff meetings and program meetings, when applicable

  • Special projects when needed and as assigned  

  • Must build relationships with key stakeholders and donors

  • Assist with other department functions (ie: program practices, administrative tasks, inventory) on an as needed basis 

Qualifications:

  • Excellent communication skills, both written and oral

  • Ability to influence and engage a wide range of supporters and audiences to build long-term relationships

  • Exceptional computer skills with Google (Docs, Calendar, Drive, Forms, Admin, AdGrants, etc), Mailchimp, Adobe Photoshop, Canva,  Illustrator, Squarespace, social media platforms and software

  • Professional social media experience required

  • Must be a team player

  • Highly organized with a professional demeanor

  • High energy and passion for The Cycle Effect mission

  • High level of critical thinking skills and creativity

  • Strong organizational and time management skills with exceptional attention to detail

  • Ability to build relationships with various types of people (participants, sponsors, donors, volunteers, board members, etc.)

  • Self-motivated to initiate projects for the improvement of The Cycle Effect

  • Willingness to do whatever is needed

Requirements:

  • Minimum three to five years of experience with demonstrated success in a marketing role

  • Minimum two years management experience preferred

  • Experience in a nonprofit organization preferred

  • Bachelor’s degree preferred

  • Valid Driver’s License & clean driving record

  • Preferably resides in Eagle, Routt, Summit or Mesa County

  • Spanish language skills preferred

  • Must be flexible to work occasional night/weekend events and willingness to travel

  • Must be able to lift 50lbs

  • Must pass a background check

Benefits Include:
Salary range: $50,000-60,000
Benefits include: Health and dental insurance, retirement match contribution, gear, maintenance discounts, pro-deals, phone stipend, wellness stipend, access to company equipment: bike, gear, uniforms, paid race entry fees, and continuing education. 

Other benefits include: Flexible work schedule, possibility for bonuses, staff days with various  team-building adventures from staff bike rides, team lunches, ski days, fat biking, yoga, and other activities. 

How to Apply 
Please visit www.thecycleeffect.org/jobs to submit your official application along with your cover letter and professional resume, including your values statement.

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